Sydney, Australia, 20th February 2021, ZEXPRWIRE – Moodoff Day Ltd. have announced their upcoming landmark 10th annual ‘Moodoff Day’, a worldwide smartphone addiction awareness campaign that aims to highlight the dangers surrounding technology and in particular, that of smartphone addiction. Started in 2012, the campaign has since steadily swelled from a small, fledgling idea with a local emphasis into that of an ever-growing worldwide movement.
Smartphone addiction has gradually become a more widely-understood and now, unfortunately, that of an ever-increasingly well-established phenomenon. With the sudden emergence of the COVID-19 pandemic early last year, and with the on-going impacts still being felt around the world, the resulting lockdowns have only served to amplify the concerns surrounding the near-constant use of smartphones.
The use of electronic technology has unsurprisingly surged during the restrictions, with internet services seeing a rise from between 40% all the way up to a 100% increase in traffic— much of that use being facilitated by smartphones. This is a serious cause for concern, with the link between smartphone addiction and the resulting potential for psychological (and even physiological) harm a clear possibility.
Moodoff Day hopes to bring some much-needed awareness to this issue at this more important time than ever by asking people to ‘tune in by switching off’. Aim to go just 5 hours on Sunday the 28th of February without the use of any electronic technology. This means no emails, no tweets, no Facebook posts, and definitely no smartphone use. Instead, they want people to reconnect both with themselves and with others; spend some quality time with loved ones, go for a walk or a bicycle ride through your local park, visit the beach or spend some time in a café, enjoying a coffee and some uninterrupted conversation with friends.
The first Daniel Potter store was opened in 1994 in Oxford Street,London, and there are now 11 stores throughout England, Scotland and Wales. The first Australian Daniel Potter concession opened in a Sydney Myer store in November 2016
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