Inbox Insight revealed their new case study today on B2B Lead Generation for ITESOFT, leader in business process digitalization and automation solutions.
ITESOFT needed a partner that would enable them to reach a very specific top tier of companies and engage them with their content. They also needed to uncover specific problems and priorities within in their tightly defined audiences in order to identify the best fit opportunities.
When asked how well Inbox Insight achieved the desired marketing objectives, ITESOFT had high praise:
“Compared to other suppliers, Inbox Insight have both superior reach and volume of the specific top tier audiences we wanted to engage. We were also impressed with the level of customer service and account management. It is important to us to have a good relationship with our suppliers and strong communication is key to this. Inbox Insight were very quick to respond to all our enquiries, providing the right information at key touchpoints in our campaign. They have also continued to be responsive to our enquiries post campaign end.”
Through intelligent tagging and AI powered machine learning, Inbox Insight were able to deliver the right content, to the right audiences among their Insights for Professionals (IFP) communities of B2B buyers and decision makers – at the right touchpoints in their self-guided research.
ITESOFT rated Inbox Insight’s InboxENGAGE product with 5 stars for Communication and Campaign Deadline Achieved, and 4 stars for Overall Service and Campaign Pacing.
Inbox Insight’s Managing Director Jamie Hendrie says there are many businesses looking for effective methods for driving authentic engagements with their target audience. This case study reveals how that’s possible with the right audience insights, technology and channel potential.
The case study is available at https://www.inboxinsight.com/wp-content/uploads/2021/05/ITESOFT-Case-Study.pdf.
About Inbox Insight
Inbox Insight was founded in 2010 and serves the B2B Demand Generation industry. It is known for Demand Generation, Lead Generation, Email Marketing and Programmatic Advertising.
Inbox Insight Ltd
Inbox Insight Ltd
1, Crondall House
The first Daniel Potter store was opened in 1994 in Oxford Street,London, and there are now 11 stores throughout England, Scotland and Wales. The first Australian Daniel Potter concession opened in a Sydney Myer store in November 2016
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