The strategies are announced throughout a detailed interview on LO:LA’s website, as part of a series of interviews called “How to Create a Trusted and Believable Brand.” Some of Platt’s strategies are stated overtly midway through the interview, as well as woven into his answers and observations during other parts of it.
More details can be found at: https://www.thelolaagency.com/2020/07/23/how-to-create-a-trusted-and-believable-brand
In answer to a question about what companies should do to build believable and trusted brands, Platt announces and elaborates on five key strategies: “Be authentic”, “Be singular”, “Be humble”, “Be generous”, and “Be invitational”. These strategies reveal his keen awareness of the mindsets of both clients and businesses.
Branding is paramount to the thriving of businesses. However, there is often a lack of established purpose and mutually understood goals within them. Creative branding agencies can help to re-focus businesses on their brand values and delivery to customers, but at the helm of these teams must be an experienced professional with a client-attuned mind.
Readers of the interview are able to see the CEO’s appreciation of a degree of inflexibility that is paramount to branding success, as well as his knowledge of consumer emotions and the way in which they shape a brand’s image.
Platt’s emphasis on creative adaptation is made apparent from both his strategic advice and from his discussion of his current work. Regarding the latter, Platt talks about making a film that acknowledges the enforced loneliness of the pandemic, again servicing his clients with both creative skill and an understanding of human feeling.
LO:LA is a creative agency based in Los Angeles, California, whose CEO and Chief Creative Officer is Nick Platt. It was formed with the purpose of bringing the power of storytelling to both established and fledgling businesses. Its staff offer a sound understanding of market trends as well as creative insight and experience.
Fotis Georgiadis introduces his subject by stating: “Nick is proudly a big agency ex-pat determined to prove that independent creative shops can be nimble, fast and cost-efficient without sacrificing quality. He’s making outstanding advertising available.”
Interested parties can find further information at: https://www.thelolaagency.com/2020/07/23/how-to-create-a-trusted-and-believable-brand
London : Los Angeles (LO:LA)
London : Los Angeles (LO:LA)
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The first Daniel Potter store was opened in 1994 in Oxford Street,London, and there are now 11 stores throughout England, Scotland and Wales. The first Australian Daniel Potter concession opened in a Sydney Myer store in November 2016
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